Multi-Client: Game Changer
GNA's technical team developed a whitepaper, written on behalf of multiple private and public sector organizations (American Gas Assoc., Agility Fuel Systems, Clean Energy, CNGVP, Pacific Gas & Electric, SoCal Gas, South Coast AQMD), that explores the need and approaches to start deploying zero-emission and near-zero-emission heavy-duty vehicle technologies on a wide-scale basis in the United States. The report titled, “Next Generation HD Natural Gas Engines Fueled by Renewable Natural Gas,” details how the union of ultra-low NOx HD NGVs and ultra-low carbon RNG can immediately transform America’s HD transportation system, reduce petroleum dependency, improve air quality, and address climate change.
In order to convey the incredible importance of these findings as relates to on-the ground deployments and policy development, GNA developed the “Game Changer” name, brand and multi-faceted communications plan.
The Game Changer website details agenda, speaker, registration, and travel information for the Natural Gas Vehicle (NGV) Industry Summit, which provided industry executives critical strategies and tools to sell the environmental value proposition of HD NGVs in today’s low oil price environment. The mobile responsive design integrates the use of video and lead capture forms.
To support the report’s public release in May 2016, GNA coordinated a media relations campaign including a press conference, wire release, and media interviews.
- Mood Board Exercise
- Sketching & Conceptualizing
- Color & Typography Exploration
- Logo Development
- Brand Style Guide
- Promotional Video
- Website Design & Development
- Media Relations