Client Overview:

InsightFuel is an experienced team that specializes in building, operating, and maintaining CNG infrastructure — working with station owners to expand, optimize, maintain, and repair CNG stations to maximize return on investment.

Project Overview:

InsightFuel experienced phenomenal growth through mergers and acquisitions of multiple companies involved in the natural gas fueling sector. Due to the sudden expansion of services, InsightFuel’s messaging failed to effectively convey the full breadth of the company’s capabilities.

GNA Creative worked with their leadership team to develop a revised brand strategy and messaging document that detailed the unique value proposition of InsightFuel’s three core services: building new CNG stations; expansion, optimization and maintenance of existing CNG stations; and virtual pipeline support services. The new messaging provided the framework to build and relaunch the corporate website—including the development of a new site map, keyword strategy, mobile-responsive UX/UI design, iconography, visual comps, content, and a custom WordPress template.

The website launch was timed with the company’s appearance at the annual Advanced Clean Transportation Expo, where GNA Creative supported InsightFuel in designing and producing a brand new 20’ x 20’ Trade Show booth and organizing media coverage in the show’s onsite printed news publication to highlight the company’s recent mergers. GNA Creative also developed multiple sales brochures and product one sheets, and revamped the company’s new business proposal template.

As InsightFuel continues to expand into new service areas, GNA supports the growth with the creation of dynamic presentations, and infographics, while providing maintenance for the new corporate website.

Our Deliverables:

  • Collateral Development
  • Messaging Strategy
  • Trade Show Booth Design
  • Media Relations
  • Website Design & Development