Port of Los Angeles

Client Overview:

The Port of Los Angeles is North America’s leading seaport by container volume and cargo value. Port operations and commerce facilitate about one in nine jobs in the City of Los Angeles and one in 18 jobs in the five-county Southern California region.

Project Overview:

GNA has a long history of working with the Port and the many stakeholders in the Port community to help craft and implement some of the most important air quality programs currently in place within the harbor. Since early 2016, GNA has been working with the Port of Los Angeles to successfully develop and implement a comprehensive communications and stakeholder engagement strategy to demonstrate to the media, environmental groups, community groups, and other key stakeholders that the Port is taking immediate and long-term action to clean the air. These efforts seek to address concerns around action-oriented progress and a demonstrated increased level of transparency, trust and cooperation with community stakeholders.

GNA developed and launched a new air quality-focused website for the Port to provide a greater level of transparency and communication on new development projects, environmental initiatives, and to provide a platform for stakeholder engagement. This site now serves as a “one-stop-shop” for information and communications from the POLA on its sustainable freight and air quality initiatives and progress.

To further highlight the Port’s ongoing efforts to clean the air and provide additional avenues for stakeholder engagement on sustainable freight programs, GNA supports the Port’s communications team in developing and implementing earned media strategies, including coordinating and implementing successful press conferences.

GNA continues to assist in the development of messaging, website content development, reputation management, and event logistics support.

Our Deliverables:

  • Research & Strategy Report
  • Persona Development
  • Copy Writing
  • Search Engine Optimization
  • Graphic Design & Content Development
  • Back-End Website Development
  • Reputation Management
  • Press Conferences & Media Relations
  • Community Engagement
  • Event Logistics