ROUSH CleanTech

Client Overview:

ROUSH CleanTech is an industry leader of alternative fuel vehicle technology, developing innovative and reliable propane autogas and natural gas fuel systems and electric drivetrain technologies.

Project Overview:

GNA Creative has worked with ROUSH CleanTech on a variety of outreach and education initiatives. In 2018, GNA organized a California Roadshow event to provide policymakers and fleet operators hands-on access to trucks and buses featuring their ultra-low-emission propane autogas technology. Our team organized the logistics for the three-city roadshow (Sacramento, Fresno, Los Angeles), drafted and designed the email campaigns and event landing pages, managed registration, and provided onsite staffing. The events attracted more than 100 attendees from school districts, delivery fleets, municipalities, airports, dealerships, air districts, public agencies, and other clean transportation stakeholders from throughout California.

GNA has organized media events for ROUSH to unveil the organization’s latest technologies, including their new EV product line, which has included identifying and inviting speakers, drafting talking points, managing media outreach, and coordinating the event logistics. Our team has also supported ROUSH in developing collateral to effectively educate policymakers on the many environmental and economic benefits of propane autogas vehicles.

Our Deliverables:

  • Collateral Development
  • Communications Strategy
  • Event Logistics