Shell Canada

Client Overview:

Shell is a global group of energy and petrochemicals companies with around 87,000 employees in more than 70 countries and territories. Shell Canada owns and operates a number of energy production facilities, including a complex in Jumping Pound, Alberta that produces natural gas, ethane, propane, butane, condensate and sulphur.

Project Overview:

The LNG for E&P Forum was a strategic market outreach initiative to support the opening of a new natural gas (LNG) liquefaction plant in Jumping Pound, Alberta, Canada. This GNA-produced and marketed event drew 225+ drilling company executives, securing numerous business leads for LNG fuel sales/delivery. The core goal for the brand was to highlight that the LNG was locally sourced from Western Canada, as well as clearly communicate that the Exploration & Production (E&P) sector was the core target market.

Our Deliverables:

  • Brand Development
  • Event Logistics
  • Outreach List Development
  • Email Marketing Campaign
  • Collateral Development