Marketing Strategists for Clean Tech

Client:

Southern California Gas Company

Client Overview:

The nation’s largest natural gas distribution utility, Southern California Gas Company (SoCalGas) provides service to 20.9 million consumers in more than 500 communities throughout Central and Southern California. SoCalGas, a Sempra Energy regulated utility, and has been delivering clean, safe and reliable natural gas to its customers for more than 140 years.

Project Overview:

GNA has worked with SoCalGas on a variety of campaigns and outreach initiatives aimed at educating stakeholders about the key role natural gas can play in cost-effectively reducing transportation emissions and meeting air quality improvement goals, including:

• Organizing a series of educational webinars in support of SoCalGas’ Gas Sustainability Initiative (GSI), including handling all logistics, speaker invitations and coordination, creating panel packets and moderator scripts, building targeted outreach lists, writing and designing marketing emails, and performing media and association outreach. Sample webinars include:
  • Next Generation Natural Gas for Refuse Operations (October 2016)
  • Next Generation Natural Gas for Transit Operations (September 2016)
  • Decarbonizing the Pipeline: Renewable Natural Gas Supply (October 2014)
  • Emerging Near-Zero Emissions Natural Gas Heavy-Duty Engines (March 2014)
  • Securing California’s Clean Energy Future with Renewable Natural Gas (November 2013)
  • Clean Goods Movement for Tomorrow: Natural Gas to Power Ships (December 2012)
• Managing all aspects of production and development for a nine-part “Introduction to NGV” video series, on behalf of SoCalGas and key members from the American Gas Association. GNA drafted the initial script concepts, managed the production schedule, identified and secured access to filming locations, sourced existing footage and still photography for use in the videos, and coordinated fundraising and partner development among other NGV industry stakeholders. This video series was designed to provide the public with an understanding of the key benefits of NGVs in an easy to understand short-overview format, covering topics such as environmental benefits, safety, cost benefits, fueling, customer stories, and other general background pieces.

Our Deliverables:

• Webinar Logistics Management
• Video Production
• Email Campaign Development
• Outreach List Development
• Media Relations
• Program Development & Speaker Management