Client:

Torrance Air

Client Overview:

Torrance Air is a two-year project funded by the South Coast Air Quality Management District (SCAQMD) to monitor air quality in and around the city of Torrance, California. This project was funded as the result of a settlement following a 2015 incident at the Torrance refinery, which renewed concerns over local air quality issues as well as the health and safety of the surrounding Torrance community.

Project Overview:

The Torrance Air Quality Monitoring Project (“Torrance Air”) provides Torrance residents with near real-time information about air pollutant concentrations in and around the community via a mobile-friendly website, www.torranceair.org. GNA was hired to develop and manage an outreach strategy that would inform community members on how the monitoring system works, how to access the newly available air quality monitoring data tools, what compounds are being monitored, and what the resulting data means for the residents of Torrance.

To kick off the project, GNA formed a Community Advisory Committee to support and guide outreach activities. The committee represented the various interests of diverse Torrance residents including members of several Torrance homeowners associations, Families Lobbying Against Refinery Exposures (FLARE), Torrance Refinery Action Alliance (TRAA), as well as representatives from the City of Torrance, Torrance Fire Department, Torrance Police Department, Torrance Refinery, Torrance Unified School District, and Torrance Chamber of Commerce.

GNA worked with the Advisory Committee to build a robust project communications plan that focused on three target groups—Torrance residents, local business, and Torrance City Representatives. Once approved, GNA managed the development and distribution of a range of assets, including educational handouts, local digital and print advertisements, utility bill inserts, newsletter articles, and social media content. In addition, GNA facilitated meetings with local homeowners associations, the Torrance City Council members, and other local influencers to help disseminate project updates.

Our Deliverables:

  • Communications Strategy
  • Collateral Development
  • Media Relations