Client Overview:

TraPac is a leading container terminal operator and stevedore with operations in Los Angeles and Oakland, California, and Jacksonville, Florida. In 2014, Trapac's Los Angeles location became the first fully automated terminal in the world, helping its customers increase efficiency and productivity, improve supply chain sustainability, and minimize the chance of risk and delays. Beyond the positive impacts for customers, TraPac's commitment to innovation will help the Port of Los Angeles remain competitive as global goods movement competition increases, drive responsible economic development, and help the city meet increasingly stringent air quality regulations.

Project Overview:

GNA Creative worked with TraPac to develop the organization’s revised brand strategy and messaging document, taking into consideration its wide range of external stakeholders—including shipping lines, beneficial cargo owners, ILWU members, freight trucking companies, the local and greater Los Angeles community, environmental groups, local government, and more. In addition to developing new brand guidelines and company templates, GNA Creative produced a corporate video to highlight its operations across the U.S. and a Los Angeles video to feature its  automated and advanced cargo handling capabilities. In addition, GNA Creative develops all of TraPac’s collateral and slide decks for TraPac’s multiple locations and target audiences. In 2018, GNA Creative designed, developed and wrote the copy for TraPac’s new website, which includes a corporate site, sites for each terminal location, and a custom customer service system for all external stakeholders to query operational information.

Our Deliverables:

  • Brand Strategy Report
  • Customer Persona Profiles
  • Messaging Strategy
  • Brand Development
  • Collateral Development (Slide Deck & Brochure)
  • Brand Video