Client:

US Hybrid / US Fuel Cell

Client Overview:

US Hybrid provides electric and hybrid traction drive systems for medium- and heavy-duty commercial trucks, municipality vehicles, and fuel cell transit buses throughout the world, with more than one million accumulated kilometers of operation. Notable recent integration projects include hybrid street sweepers for the New York Department of Sanitation, hybrid port trucks for the New York Container terminals, fuel cell buses for Sunline Transit, fuel cell powered class-8 drayage trucks for operation at the Port of Los Angeles and Port of Houston, and a range of full cell vehicles (shuttle buses, step vans, military vehicles, port trucks) for Hickam Air Force Base in Hawaii.

Project Overview:

To build awareness around a new joint venture between US Hybrid and Dewei of China to expand production of its PEM fuel cell engines and to unveil a Class 8 fuel cell port drayage truck for use in the San Pedro Bay Ports, GNA Creative provided strategic messaging support to develop a press release, conducted targeted media pitching and organized a press conference. The media campaign resulted in coverage in North America and in China, as well as featured articles in most major transportation transportation-focused publications.

Our Deliverables:

  • Communications Strategy
  • Key Stakeholder Engagement
  • Media Outreach
  • Press Conferences & Media Relations