Client:

Western Propane Gas Association

Client Overview:

The Western Propane Gas Association is a trade and membership service organization that represents propane marketers throughout California.

Project Overview:

GNA worked with WPGA to develop a new association logo and brand guide for its organization as it kicked off an important communications initiative focused on the future of propane autogas in California. Our team conducted a brand exploration exercise with key WPGA stakeholders to uncover the core goals behind the brand redesign, as well as gain agreement on direction for imagery, typography and colors. Following this exploration, GNA developed multiple logo comps and taglines aimed at conveying the diverse uses and environmental benefits of propane autogas. WPGA selected multiple logos from the first round of comp to put forth to board members for consideration, and ultimately moved forward with the logo shown below.

Our Deliverables:

  • Brand Strategy
  • Sketching & Conceptualizing
  • Design & Typography Package